FMCG in China is on the road to recovery
The FINANCIAL — The total spending on fast-moving consumer goods (FMCG) in China grew by 4.1% in the 12 weeks to 11 September 2020 compared to the same period last …
85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
Representative image Globally, a third of FMCG businesses said their most successful influencer campaign increased sales by $250,000-$500,000. Nearly half of fast-moving consumer goods (FMCG) companies will spend up to …
FMCG influencer spend is on the up but 85% report negative experiences
FMCG influencer spend is on the up but 85% report negative experiences A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving …
Businesses that add value will continue to attract investor interest: Industry veteran Mariwala
‘Me-too businesses’ in the retail space will ‘fail’ in the current market scenario, while others that add value will continue to attract investor interest, industry veteran Harsh Mariwala has said. …
Marico expands diversity agenda; ropes in armed force personnel, differently abled
MORE FROM THE AUTHOR Marico India in the last one year has increased its gender diversity percentage from 17 per cent to 24 per cent. Chief Human Resources Officer, Amit …